Fatima runs The Digital Founder, a six-week live LinkedIn cohort for business owners and experts whose posts aren’t turning into clients. She needed one page that explains the cohort, shows the students she’s already taught, and takes people straight to checkout.
The challenge: A six-week cohort that had to make sense in one scroll
Fatima had a live six-week cohort, five bonuses, a weekly schedule, a price and reviews from the students she’d already taught. It all had to sit on one page that a busy business owner could read once and decide.
The solution: Her words, in her order, set out for every screen
I took Fatima’s own copy, kept her order and built it into one page of thirteen sections, laid out separately for desktop, tablet and phone. I set out her schedule, bonuses and price so the whole offer reads in one scroll, and put her students’ reviews where people decide.
✦ Six weeks at a glance.
Every live session sits in one calendar, week by week and day by day, so people see exactly what they’re joining before they reach the price.
✦ Her students, in their own words.
Ten written reviews and eleven screenshots in one wall, three columns that swipe sideways on a phone.
✦ The value before the price.
The cohort and its five bonuses add up first, then one price and a join button that goes straight to checkout.
✦ Built again for the phone.
Every section laid out for a small screen, with a join bar that stays in reach.
The results: From notes to a finished page in three days
I built the first full version of the page in three days. Then we went through rounds of changes together as her feedback came in. Where her ideas were still taking shape, I gave advice on the order, the offer and the wording, so the parts she hadn’t finished yet became a page she could put her name to.
